One of real estate’s most popular myths is that when the cold sets in and leaves start to fall, clients run to hibernate until the spring. The truth is, your prospects are not grizzly bears and your prospecting should NEVER stop (or even slow down). The truth is good agents know every market has seasons. But, the best professionals know how to generate prospects year-round. So here are some ways you can hone in on the hottest buyers no matter what season the market is in. Try to Hold or Sponsor an education event. Your expertise is like gold to prospective buyers. Think about the ways you can share it with them. Consider holding an educational event for prospective buyers in your area to share your knowledge of the buying process and give them helpful tips to navigate the process. Try partnering with a local lender
